Factor's New VP Has Advice for ALSPs Competing With Firm Captives: 'Stay the Course'
Law companies’ biggest battle isn’t competition with law firms’ “captive” ALSPs, says Factor’s new VP, Michael Callier. Instead, ALSPs need to earn trust to broaden adoption and disrupt a long-standing culture.
CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.
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