For Law Firms, Trade Names Can Break the 'Ego-Feeding Machine'
“A string of partner names to the public is really pretty meaningless—it’s not what’s important,” said Jennifer Cona, managing partner of Long Island, New York-based Cona Elder Law.
“A string of partner names to the public is really pretty meaningless—it’s not what’s important,” said Jennifer Cona, managing partner of Long Island, New York-based Cona Elder Law.