Law.com Trendspotter: Big Law Can Disrupt Secondary Markets, but Dominance Is Far From Guaranteed
As large law firms continue to move into smaller markets, the value proposition is clear: the ability to tap into enticing talent, be closer to valuable clients and add offices with lower overhead costs. But while Big Law firms often make a big splash when they first enter these locales, staying power is much harder to establish.
CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.
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