“Build your personal brand as an associate. In other words, find an area of the law within your practice that genuinely interests you or that you particularly enjoy and make yourself an expert within that area. By doing so, you can become a point person within your firm or within your practice group, which in turn provides you with the opportunity to impart your knowledge and skills onto others, act as a mentor and a leader within the firm, and attract new clients while also retaining the current clients.”

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